It probably goes without saying that I am beyond excited to share my latest Behind the Brand post with you all as it features one of my all time favorite skincare lines – YÜLI Skincare. I don’t know where my skincare routine would be without YÜLI’s Pure Mask or their Cell Perfecto PM! Luckily, one of YÜLI’s co-founders, Yun, generously agreed to answer my many questions about the what and why behind YÜLI. Also – looking at her gorgeous skin is, I’m even more excited to slather on all my YÜLI products tonight!
I love the philosophy behind your brand – an entire line that is devoted to using safe ingredients that are actually extremely effective. Can you tell me a bit more about the inspiration behind the line?
Thank you so much! Our philosophy is what I consider our promise, so I’m really glad that great beauty bloggers such as you are identifying with it.
The inspiration behind YÜLI is the modern consumer. The modern consumer wants it all: advanced technology, pure botanicals, non-toxic ingredients, great packaging; and their regimen can be grouped between natural brands and cutting-edge scientific lines. We developed our collection to meet all of their needs, to give them a line that they could use without fear of harmful ingredients but also see incredible results. We take the best parts of natural skincare – the clean, potent botanicals, and the best parts of scientific skincare – the advanced skin technology, to create a line of uncompromisingly high-quality, high-performing, high-end skincare. Read more…